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[breyn-i-keyn] Brainstorming on a Higher Level

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Archive for November 1st, 2008

Ad Campaign for Tap Water Proclaims Obama Victory

Image courtesy of Tappening
In what’s being described as a ‘wild postings’ campaign, the anti-bottled water company Tappening will fill top markets, including Washington DC, with ads that congratulate Barack Obama on becoming the next President-elect. And the ads are debuting four days before the election. …

New DSe Hybrid Yacht: Green, Still Expensive

photo by Island Pilot, LLC
Yachting is hardly known as an eco-friendly activity. There are few people who actually need a boat in their day-to-day life: Sea captains, fishermen, coast guardsmen, pirates. Boats are almost always a luxury item. Cars, on the other hand, are a necessary evil. Most of us wouldn’t be able to function […]

GE Backs Plug-in Hybrids to the Tune of $55 Million

Photo by Lisa Williams
General Electric (GE) has announced their intentions to boost their initial million investment for the manufacture of the lithium-ion battery, up to million with a sixth contribution. This news makes them the single most largest corporate or personal investor involved in the production of the A123 hybrid battery system, with […]

The TH Interview: Van Jones—The Green Collar Economy (Part One)

Do you love your hybrid, fear for the plight of the polar bears, dying to put solar panels on your roof? Then you might be a member of the eco-elite. Not that there’s anything wrong with you, says Van Jones, but for a green economy to be truly effective, it needs to be more inclusive.
This […]

Royal Society Launches Large-Scale Review of Geoengineering Proposals

Image from Nature Geoscience
Desperate times call for desperate measures — and, no, I’m not talking about the financial crisis. Giving new legitimacy to the study of geoengineering, the Royal Society announced yesterday that it would conduct a large-scale review of the various proposed planetary engineering schemes, such as iron fertilization and space mirrors, reports The […]