Solar as a Commodity: How Can Manufacturers Differentiate Their Brands?

Image credit: Tor Valenza/RenewableEnergyWorld
From SunPower’s super-efficient solar cells to Lennar Homes going 100% solar in California, it’s clear that more and more rooftops will be sporting solar PV and solar thermal panels as households seek to generate some of their own energy. Renewable Energy World raises an interesting question in this regard—as solar gets increasingly common, even commodified, Read the full story on TreeHugger
